BUS-M 300 Introduction to Marketing (3 cr.)
Examination of the U.S. market economy and marketing institutions. Decision making and planning from a manager’s point of view; impact of marketing actions from a consumer’s point of view. Note: No credit toward a degree in business. This class is for non-business majors only.
BUS-M 301 Introduction to Marketing Management (3 cr.)
Overview of marketing for all undergraduates. Marketing planning and decision making examined from firm’s point of view; marketing concept and its company-wide implications; integration of marketing with other functions. Market structure and behavior and their relationship to marketing strategy. Marketing system viewed in terms of both public and private policy in a pluralistic society. Fall sem., spring sem., summer. Note: Students currently in the Academic Success Center cannot register for this course.
BUS-M 303 Marketing Research (3 cr.)
Focuses on the role of research in marketing decision making. Topics include research ethics, problem formulation, research design, data collection procedures, design of data collection forms, sampling issues, data analysis, and the interpretation of results. Fall sem., spring sem.
BUS-M 330 Personal Persuasion Strategy and Customer Relations Management (3 cr.)
This course is designed to provide insights into the sales profession by examining the role of persuasive communication and customer relationship management behaviors, principles, strategies, and actions. It will provide students an opportunity to plan, practice, and review those verbal behaviors associated with sales call success in order to persuade others to think differently regarding ideas, opinions, products, and services. Spring sem., fall sem.
BUS-M 405 Buyer Behavior (3 cr.)
Buyer behavior relevant to marketing decisions. Logic of marketing segmentation, recognizing customer heterogeneity. Buyer behavior analyzed in terms of decision making process and models of individual and aggregate behavior. Specific attention given to consumer behavior in retail markets and to procurement behavior in industrial markets. Fall sem., spring sem.
BUS-M 415 Advertising and Promotion Management (3 cr.)
Basic advertising and sales-promotion concepts. The design, management, and integration of a firm’s promotional strategy. Public policy aspects and the role of advertising in marketing communications in different cultures. Fall sem., spring sem.
BUS-M 450 Marketing Strategy and Policy (3 cr.)
Capstone course for marketing majors. Draws on and integrates materials previously taken. Focuses on decision problems in marketing strategy and policy design and application of analytical tools for marketing and decision making. Fall sem., spring sem.