In order to succeed, a business must tell the public about its products or services. This is where the marketing team comes in. Among other things, they handle public relations and advertising.
They also help develop sales tools and marketing material that includes brochures, press releases, newsletters, sales letters and product updates. They evaluate marketing projects to see how well they are working for the company. They may suggest improvements or create new projects.
Marketing is fundamental to the success of both for-profit and not-for-profit enterprises. Projected to be one of the fastest-growing employment areas in the twenty-first century, marketing entry-level and career progression opportunities lie primarily in the fields of advertising and promotion, distribution management, entrepreneurship, international business, market analysis, marketing research, retail management and sales, and sales management. The marketing concentration at IU Southeast is designed to help the student build a customer-driven orientation combined with the strong analytical, communication, and technical skills necessary to be successful in today’s global economy.
Excellent writing skills
Analyze and interpret data
Manage and direct people/programs
Formulate program policies
Hire and supervise staff
Sell products or services
Research business problems
Plan work tasks
Plan and administer budgets
Prepare status reports
Good communication skills
Negotiate staff policies/disputes
Click on one of the links to the right to find possible job titles, employers, and web sites related to this major.
Your major is not your career. Of course it can be.
A chemistry major can become a chemist, a history major can become an historian. But it is much more likely that your career choices will be enormously varied, and not tied to a specific major at all.
The 21st century workplace will challenge you to have many different jobs and most probably multiple careers. Your major will provide you a broad range of skills which will enable you to stay marketable in the fast-changing work world.
As you explore majors, be sure and take advantage of the following areas: college course bulletin, professors, upperclassmen, college alumni, family, friends and your Career Development Center Networking Program -- most importantly, don't panic! We're here to help.
In addition to the majors listed at the right, IU Southeast offers a number of certificate programs and academic minors to help students round out or expand their academic profile.
Learn more about our certificate programs and minors.